ABOUT
S Squared Advisory provides media and telecom consulting services focused on product strategy, business development, business planning, content licensing/distribution, and product marketing. S Squared brings decades of experience at leading broadband providers and content companies launching and growing new products like OTT video, IPTV, AVOD, SVOD, TV everywhere, international TV channels, mobile services, VoIP and broadband. Areas of expertise include subscription services, bundling, managing B-to-C and B-to-B-to-C businesses and negotiating and managing successful reseller partnerships. Typical projects include assessing market opportunities, vendor selection, developing business cases, identifying and negotiating key content and technology partnerships, advertising monetization strategy, connected device strategy and preparing go-to-market plans.
Steve Sklar
Managing Member
S Squared's founder and managing member is Steve Sklar. Sklar is a veteran media & telecom executive with extensive leadership experience in product, business development, content licensing and sales & marketing at companies like CenturyLink, Qwest, Cablevision Systems, Insight Communications, HBO and Starz. Most recently Sklar served as CenturyLink's Vice President Video Strategy & Development and was responsible for video product development, programming, and business development and instrumental in the launch and management of the Prism TV IPTV service and the CenturyLink Stream OTT video service. He also managed Qwest's consumer partnerships with DIRECTV and Verizon Wireless. Earlier in his career, Sklar led product strategy for Cablevision's successful launch of VoIP and Insight's launch of high-speed internet and launched international HBO channels in Central Europe and the MGM Gold pay-tv JV in Asia.
Sklar is a graduate of the University of Pennsylvania with a BA in Economics and holds a MBA from Dartmouth College's Tuck School of Business.